{"product_id":"ms-electronics-28022","title":"Hisense 43A7Q 43'' 4K Smart LED TV With Dolby Vision And Dolby Atmos","description":"\u003cul\u003e\n\t\u003cli\u003e\n\u003cstrong\u003e4K Direct Lit Viewing: \u003c\/strong\u003eOur direct lit full array TV's benefit from having a grid of tightly packed individual LED’s positioned directly behind the screen covering the whole of the panel, leaving you able to enjoy crisp, vivid colours and deep blacks from edge to edge.\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eQuantum Dot Colour:\u003c\/strong\u003e Experience true-to-life colour with our Quantum Dot TV's. Producing over one billion shades of colour, you will experience and enjoy colour in it's truest and most natural way.\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eHi-View AI Engine:\u003c\/strong\u003e Uses advanced AI technology to upscale your content, no matter the input. Each frame is fine-tuned in real-time delivering incredible images by enhancing resolution, brightness, contrast and colour.\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eBuilt in Subwoofer: \u003c\/strong\u003eTo amplify Dolby Atmos \u0026amp; DTS Virtual X, our A7Q features a powerful 2.1 surround sound setup with a punchy built in subwoofer creating a truly engaging audio experience that you can feel .\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eDolby Atmos: \u003c\/strong\u003eDelivers the ultimate audio experience allowing you to feel and hear sounds from all directions. Enjoy immersive, natural and true to life sound. It's so realistic you'll feel every moment as if you are actually there.\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eVoice Control: (alexa built-in)\u003c\/strong\u003e. Try the Hisense Voice Remote and take TV control to the next level of convenience. A single push of a button activates voice commands so you can effortlessly navigate shows, adjust volume, or interact with virtual assistants.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cstrong\u003ePanel Performance\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cul\u003e\n\t\u003cli\u003ePanel Type: VA (Vertical Alignment) LCD with Quantum Dot (QLED) technology\u003c\/li\u003e\n\t\u003cli\u003eResolution: 4K Ultra HD (3840 x 2160)\u003c\/li\u003e\n\t\u003cli\u003eRefresh Rate: 60 Hz native\u003c\/li\u003e\n\t\u003cli\u003eBacklight Direct LED (DLED)\u003c\/li\u003e\n\t\u003cli\u003eBrightness: 275 to 300 nits (peak)\u003c\/li\u003e\n\t\u003cli\u003eStatic Contrast Ratio: 4000:1\u003c\/li\u003e\n\t\u003cli\u003eResponse Time \u0026amp; Lag: 8ms response time\/10ms input lag in Game Mode\u003c\/li\u003e\n\t\u003cli\u003eHDR Formats: Dolby Vision, HDR10+, HDR10, HLG\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eDisplay\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eDisplay Technology: LED\u003c\/li\u003e\n\t\u003cli\u003eResolution: 4K\u003c\/li\u003e\n\t\u003cli\u003eRefresh Rate: 60 Hz\u003c\/li\u003e\n\t\u003cli\u003eAspect Ratio: 16:9\u003c\/li\u003e\n\t\u003cli\u003eContrast Ratio: High\u003c\/li\u003e\n\t\u003cli\u003eHDR Format Supported: Dolby Vision\u003c\/li\u003e\n\t\u003cli\u003eMotion Enhancement Technology: Hi-View AI Engine\u003c\/li\u003e\n\t\u003cli\u003ePicture Quality Enhancement Technology: Hi-View AI Engine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eAudio\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eSpeaker Description 2.1 channel with built-in subwoofer\u003c\/li\u003e\n\t\u003cli\u003eNumber of Audio Channels 2.1\u003c\/li\u003e\n\t\u003cli\u003eIntegrated Surround Sound Format Dolby Atmos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eConnectivity\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eNetwork Connectivity Technology Wi-Fi\u003c\/li\u003e\n\t\u003cli\u003eInternet Applications Netflix, Amazon Prime Video, etc.\u003c\/li\u003e\n\t\u003cli\u003eAudio Input HDMI\u003c\/li\u003e\n\t\u003cli\u003eSignal Format HDMI, Wi-Fi\u003c\/li\u003e\n\t\u003cli\u003eTotal HDMI Port 3\u003c\/li\u003e\n\t\u003cli\u003eHardware Interface HDMI\u003c\/li\u003e\n\t\u003cli\u003eWireless Technology Type Wi-Fi\u003c\/li\u003e\n\t\u003cli\u003eTotal USB 3.0 Ports 1\u003c\/li\u003e\n\t\u003cli\u003eTotal USB Ports 1\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eEco and power supply\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003e\n\u003cstrong\u003e​\u003c\/strong\u003ePower Supply: Voltage100-240V - 50\/60 Hz (Global universal voltage)\u003c\/li\u003e\n\t\u003cli\u003eAverage Power (SDR): 48 Watts (~48 kWh \/ 1000 hours)\u003c\/li\u003e\n\t\u003cli\u003ePeak Power (HDR): 95 Watts (~95 kWh \/ 1000 hours)\u003c\/li\u003e\n\t\u003cli\u003eMaximum Rated Load: 110 Watts\u003c\/li\u003e\n\t\u003cli\u003eStandby Power: 0.5 Watts\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eInstallation\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eMounting Type Table Mount\u003c\/li\u003e\n\t\u003cli\u003eVESA Mount Standard 200 x 200 mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv\u003e\u003cstrong\u003eWeight and Dimensions\u003c\/strong\u003e\u003c\/div\u003e\n\n\u003cul\u003e\n\t\u003cli\u003eWithout Stand (TV only): 8.7 kg \u003c\/li\u003e\n\t\u003cli\u003eWith Stand Included: 9.2 kg \u003c\/li\u003e\n\t\u003cli\u003eBoxed \/ Gross Weight: 12.2 kg \u003c\/li\u003e\n\t\u003cli\u003eNote: Because it is under 9 kg without the stand, it's quite lightweight and easy to mount on standard wall brackets (compatible with 200  x 300 mm or 200 x 200 mm VESA mounts depending on the regional bracket layout).\u003c\/li\u003e\n\t\u003cli\u003eItem Dimensions D x W x H: 19.4D x 96.2W x 61.7H centimetres\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 43\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisplay Resolution:\u003c\/strong\u003e 4K\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanel Type:\u003c\/strong\u003e QLED\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDolby Vision\u0026amp;#8482; 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